This article is the first in a series that explores how to create your own news ticker widget using jQuery and ASP.NET. jQuery is a free, popular, open-source JavaScript library that simplifies many common client-side tasks, like event handling, DOM manipulation, and Ajax. This article kicks off the series and shows how to build a fairly simple news ticker whose contents can be specified statically in HTML markup or created dynamically from server-side code. Future installments will explore adding bells and whistles, such as: stopping the news ticker rotation when the mouse is hovered over it; adding controls to start, stop and pause the headlines; loading new headlines dynamically using Ajax; and packaging the JavaScript used by the ticker into a jQuery plugin.